As a freelancer, I have over four years of experience in Digital Communications, specialising in social media management (Facebook, Instagram, X, Mailchimp), video content creation, copywriting (short and long-form), and graphic design.
I have primarily worked for the arts organisation Folkestone Fringe, a driver of cultural change in the seaside town of Folkestone through the production, involvement and support of grassroots arts festivals, events, residencies and international collaborations. Alongside managing their social media channels and website, I have collaborated with the organisation’s partners, funders, and artist collaborators to ensure seamless communication and distribution of digital marketing assets. I have also additionally worked with independent artists and organisations to create digital marketing content and manage their project’s marketing campaigns.
My work in digital communications is not too separate from my practice as an artist – both are grounded in a desire to connect with audiences in a way that is intentional, reflective and thought-provoking. Whether crafting social media posts, designing newsletters, or producing visual content, I bring a storytelling approach that seeks to inspire curiosity and dialogue. When designing campaigns, I prioritise getting to know and understand the work of an artist or artwork being marketed to an audience, investing time in my own curiosity which can then be transferred to the audience through the assets I create.
I equally prioritise getting to understand the target audience of a piece of work, and develop strategies that feel personal and thoughtfully tailored to their interests. My approach ensures that campaigns are not just informative but also emotionally engaging and culturally relevant. During my time with Folkestone Fringe, I’ve seen this ethos foster a loyal and active community. By creating campaigns that highlight the organisation’s values and amplify the voices of artists and collaborators, I’ve contributed to building lasting connections with audiences who continue to seek out and support the Folkestone Fringe’s work.
Video asset produced for an artist to promote their event in Summer 2024 entitled The Chalk Path
Copywriting samples:
Image by Joe Hill
What does it mean to stand in solidarity?
We are often faced with the realities of global oppressions and injustices on a daily basis - things that may affect us and the people around us directly, as well as the conflicts that seem so much bigger than us, and somewhat outside of our specific experiences and inherited perspectives…
As we reflect on some of the projects we have been involved in this past year, such as Fly With Me, an international kite flying celebration created by @goodchancetheatre and co-produced with @creativefstone to mark one year since the fall of the Taliban in Afghanistan, we are encouraged to engage with the ways we, as an organisation, and as a wider community can continue to openly and honestly stand in solidarity with those who exist within oppressive structures and those who are living in the after effects of it.
What are the questions we can continue to ask ourselves and the people around us as a reminder of the power we hold as individuals within a community? What actions can we take, and what ways can we stay engaged amidst the influx of information? How can we be allies for those who are directly fighting for the liberation of their communities?
See full post via instagram here
Image by Joe Hill
What a weekend we’ve had.
The incredible variety of exhibitions, events, talks, walks and performances felt like portals allowing us to experience and understand the Kent Downs AONB through multiple perspectives and insights. It has truly been abundant and we are eternally grateful to all who allowed for SALT + EARTH Festival of Landscape, Seascape and the Environment to unfold in the profound way that it did.
Thank you to our incredible partners @creativefstone and @kent_downs_aonb for the brilliant work and thoughtful collaboration. Thank you to all of those who opened themselves up to experience the festival, and thank you to the incredible artists - none of this would have been possible without their brilliant ideas and work.
What a privilege it has been to celebrate the extraordinary coastal landscape, and support the AONB in seeking international UNESCO Global Geopark Status. The fantastic artist’s work seen throughout the festival weekend has opened up communities and people from around the county to ‘learn, share, think and have fun’ within and about these lush landscapes - we are thrilled to have been a part of facilitating it all...
See full post via Instagram
Image by Rhiana Bonterre
“The sea is both the beginning and ending of everything on earth - where do we fit into this cycle and what layer do we want our story to leave?”
Alison Neighbour’s project The Chalk Path/Le Chemin de Craie is a self-guided, bilingual audio-walk which invites us all to be transported into a realm where deep time is felt and experienced through our own bodies, as we journey down through time, to Folkestone Warren and Cap Blanc Nez.
Developing from a project @alisonneighbourart produced last year called Chalk Coracle II, where participants journeyed down to the Warren, this year’s instalment draws deeper on the connection between Folkestone’s edge and the land that parallels it in Cap Blanc Nez. Gently guided by the audio shaped by the distinctiveness of these landscapes,The Chalk Path/Le Chemin de Craie can be experienced from both sides of the coast.
Put on your headphones and journey through intricate layers of time embedded in the chalk under your feet and the expansive sea that it once was, connecting this edge to another… Reflect on the place and presence of our bodies within the vastness of this landscape…
See post via Instagram
Trailer created for Profound Sound Festival 2024, for social media and LED display at the venue.